Go direct and say “no” to the middleman.
Creator management is a genuine partnership between you and your creators. There is no agency or marketplace in the middle, treating creators like an ad buy. It’s just you and your creators, mano a mano.
Steer clear of brokers.
If someone wants you to pay them for access to a creator, your response should be a polite “nope.” You can avoid the commissions and maintain a more authentic relationship with your creator on your own, with the help of influencer marketing software like GRIN. The only commissions we allow are the ones you set for your creators, through affiliate and discount codes.
Work directly with creators.
Believable creator endorsements come from having an authentic relationship with the brand. And you can’t have an authentic relationship without direct, open communication. That’s why GRIN’s email integration makes keeping in touch simple, and even provides templates you can create and customize to send to up to 100 of your creators at once.
No buy-in required
Getting rid of the middleman means creators aren’t obligated to pay up, either. GRIN cuts out that icky transaction and helps you connect directly with creators who simply love your brand and want to help you build it—without having to “buy in” to participate.
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GRIN is an absolute LIFE SAVER! I spent too much time in the past organizing my team of ambassadors using a Google sheet. Communication was all over the place - Hours spent building orders for Shopify are now a BREEZE! Knowing I have the support of this software I can grow our influencer marketing with the satisfaction it will be done with ease!
- Victoria Shanley, Director of Operations & Marketing at Frenchie Bulldog
Treat your creators like your brand revolves around them.
Because in the creator economy, it does. Request a free demo and see how GRIN can help your brand unlock the power of influence, one relationship at a time.