The GRIN Blog: A Marketer's Guide to Influencers and the Creator Economy
Whether you’re an influencer marketing expert or you’re just getting started, the GRIN Blog has the info you need to win in every aspect of the creator economy, and creator management, from discovery and recruitment to reporting and analytics.
THE LATEST
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Relationship Management
Influencer Marketing 101: How to Start an Influencer Program
So you want to get into influencer marketing? That’s amazing! Influencer marketing is one of…
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Content Management
How to Sell Your Boss on Influencer Marketing Software [+ Downloadable Pitch Deck]
If you have an influencer marketing program in place, you are already well aware of…
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Content Management
13 Benefits of Influencer Marketing That You Didn’t Know
When you think of the benefits of influencer marketing, you probably think of things like…
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Discovery & Recruitment
Millennial Influencers: Are They Still Alive?
As the first generation raised online, millennials set the stage for digital commerce as we…
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Content Management
The Value of Influencer Marketing
Most parents would roll their eyes at a child who says they want to be…
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Content Management
Influencer Marketing SEO Best Practices to Send Your Web Traffic Through the Roof
One of the best parts of influencer marketing is how it can positively impact every…
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Discovery & Recruitment
Is Going Viral With Nano Influencers Likely? The Answer Lives in Brand Love.
Remember the time Bobby Boucher showed up at halftime and the Mud Dogs won the…
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Content Management
Pinterest Marketing Is the Darkhorse of the Creator Economy. Here’s Why.
When you think of Pinterest, what comes to mind? For most, it’s probably DIY crafting…
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Reporting & Analytics
The Real Definition of Influencer Marketing ROI: The Brand Halo Effect & More
For many influencer marketers, calculating ROI begins and ends with revenue. But the true ROI…
EDITOR'S PICKS
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Influencer marketing spend in the United States has seen nearly…
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Influencer marketing has become the go-to form of marketing for…
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Influencer recruiting is the key to running successful influencer campaigns….
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For brands that sell physical merchandise, product seeding is one…
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