The GRIN Blog: A Marketer's Guide to Influencers and the Creator Economy
Whether you’re an influencer marketing expert or you’re just getting started, the GRIN Blog has the info you need to win in every aspect of the creator economy, and creator management, from discovery and recruitment to reporting and analytics.
THE LATEST
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Discovery & Recruitment10 Top Jewelry Influencers & Why Content Creators Are the Gold Standard for Accessory Brands
Diamonds are a girl’s best friend, and content creators can be a marketer’s. When a…
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Discovery & Recruitment
Not Your Mother’s Ads: How to Leverage Mom Influencers in Your Marketing Strategy
Mom knows best when it comes to creating content that resonates with consumers. Whether you…
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Discovery & Recruitment
Why Influencer Marketing Should Be the Next Adventure for Travel Brands
Imagine this: You’ve had a long day at work, and you decide to take a…
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Discovery & Recruitment
How Brands Can Reach New Audiences Through LinkedIn Content Creators
LinkedIn on a tablet, where people can find LinkedIn content creator
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Discovery & Recruitment
An Affiliate’s Journey: How One Content Creator Went from Unemployed to Six Figures in 3 Year’s Time
Kulwant Nagi launched his affiliate career on a broken promise. His employer guaranteed him eight-hour…
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Content Management
Perfect for Any Season: How Seasonal Brands Use Influencer Marketing to Increase ROI
If you sell a seasonal product—we’re looking at you, holiday decor retailers—you might be wondering…
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Content Management
Quick Guide to Earned Media Value & Influencer Media Value
In 2020, one drink produced more than 4 billion impressions and 250 million views, turning…
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Content Management
How to Use Influencers in Experiential Marketing
Consumers go hungry and brands starve when marketers serve stale campaigns in the creator economy….
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Reporting & Analytics
Influencer Reporting Best Practices for Demonstrating ROI [+ Free Influencer Report Templates]
Whether you’re new to the influencer marketing scene or currently running a campaign, it’s important…
EDITOR'S PICKS
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Influencer marketing spend in the United States has seen nearly…
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Influencer marketing has become the go-to form of marketing for…
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Influencer recruiting is the key to running successful influencer campaigns….
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For brands that sell physical merchandise, product seeding is one…
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EDITOR'S PICKS
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Lori Ballen has always been addicted to teaching. It started…
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Picture this: You’re just about to add a comfy chair…
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If you’re new to influencer marketing, it can seem like…
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As inflation soars, there have been talks about a potential…
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