In today's creator economy, authenticity is everything. So how do brands cultivate genuine relationships with consumers? By partnering with real people—content creators who are seen as trusted sources among their community.
This one-day, virtual event will focus on helping brands:
- Drive authentic relationships with consumers at scale
- Cultivate honest endorsements from creators
- Explore a full-funnel approach to influencer marketing
At the end of the day, you’ll walk away with all the insights you need for success in 2022 and beyond.
Register for AUTHENTIC
| Time | Session | Speaker |
|---|---|---|
| 9:00am - 9:10am | Welcome & Opening Remarks | |
| 9:10am - 9:40am |  Brandon BrownCEO & Co-Founder GRIN |
|
| 9:40am - 10:00am |  Steven BorrelliFounder & CEO Cuts Clothing  Brian MechemPresident & Co-Founder GRIN |
|
| 10:00am - 10:05am | Break | |
| 10:05am - 10:25am |  Shirin OreizyCEO & Founder NextStep |
|
| 10:25am - 10:55am |  Lydia LeeSenior Marketing Manager Nutpods  Katya AllisonDirector of Community GRIN  Emily DrakeInfluencer Marketing Manager Athletic Greens  Megan Geiss HarropCreator Partnerships Manager IPSY & BoxyCharm |
|
| 10:55am - 11:00am | Break | |
| 11:00am - 11:20am |  Michael PreysmanFounder & Climate Lead Everlane Katya AllisonDirector of Community GRIN |
|
| 11:20am - 11:50am |  Bunny GhatroraCOO and Co-founder Blume  Ali FazalVP of Marketing GRIN  Taylar Barrington-BookerFounder & Head of Talent and Partnerships Agency Cliquish |
|
| 11:50am - 12:20pm | ||
| 12:20pm - 12:50pm |  Devon Lévesque Creator @devonlevesque  Rachel McCluskyCreator @rachelrecharged  Ron 'Boss' EverlineCreator @justtrain  Jordan DankoskiCreator @dancing.for.donuts  Carissa StantonCreator @broccyourbody |
|
| 12:50pm - 1:20pm |  Matt MarconiInfluencer Manager Nutrabolt Ali FazalVP of Marketing GRIN  Lily GohGlobal Social Media Director Allbirds |
|
| 1:20pm - 1:25pm | Break | |
| 1:25pm - 1:45pm |  Ethan FrameBrand Director Cuts Clothing Katya AllisonDirector of Community GRIN |
|
| 1:45pm - 2:05pm |  Jens GredeCo-founder SKIMS Brandon BrownCEO & Co-Founder GRIN |
|
| 2:05pm - 2:30pm |
Keynote: The State of Influencer Marketing
In the creator economy, a fundamental shift has happened. We used to tune into companies; now, we tune into people. Hear more from GRIN CEO Brandon Brown on how this shift has impacted consumer behavior. And how as marketers, we can develop more authentic content & drive stronger ROI by building direct relationships with creators.
The Halo Effect of Influencer Marketing
Creator Management in 2022 is about so much more than codes and links - it impacts the entire user journey and marketing funnel. Hear from Steven Borelli, Founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best ‘defend the spend’ to your executive team.
The Science Behind Social Proof
Why does creator-led content make consumers more likely to buy? It goes beyond just insta-brain. In this session, Shirin Oreizy, CEO & Founder of NextStep, will walk us through the science behind creators. Diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.
The Perfect Fit
Partnering with the wrong creator impacts a campaign and can also mean brand death. This session will feature nutpods, BFA Industries, and Athletic Greens - all iconic consumer brands that have become household names by partnering with the right creators. We’ll hear more about how they find the right creators to partner with, how they evaluate which creators are best for which activations, and how to maintain brand safety during the creator discovery process.
Pivoting from Ecommerce to Retail (and back!) Authentically
As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations. Creator Management impacts so much more than just ecommerce. Brands like Everlane have seamlessly integrated offline and online how they manage creators. We’ll hear how they balance and integrate these efforts and how they think of the future regarding the return of the physical retail environment.
Diversity, Equity, and Inclusion in Marketing
Diversity, Equity, and Inclusion go far beyond what a brand posts on social media - it impacts every part of the business. Brands like Blume were founded on the principles of DE&I and carry it over into their creator management strategy. We’ll explore how brands can drive alignment on DE&I through their organization and how they adjust their relationships with creators accordingly.
Lunch Learn Live and AMA with GRIN's Creator Marketing Strategists
Tune in to an AUTHENTIC edition of our weekly Lunch, Learn Live or join one of the lounge rooms for an "Ask Me Anything" session with two of our Influencer Marketing Strategists!
What Creators are Looking for in Brand Partnerships
Finding creators with excellent brand fit can be a huge challenge in and of itself. But how do you get those creators to want to work with you? GRIN investor and hugely successful fitness creator Devon Levesque will discuss with other well-renowned creators what creators look for in brand deals, red flags they look out for in brand partnerships, and offer advice to brands on how to ‘date before you activate.’
Perfecting the Creator Mix for Brand Partnerships
Many of today's most viral and buzz-worthy brands have mastered figuring out which creators to use when, where, and how understanding that it's both an art and a science. Similar to how a brand wouldn't pour its entire advertising budget into one channel, a diverse creator mix is essential for any brand. The mix should include a broad spectrum of audience breakdowns and creator types. We'll hear from Lily Goh, Social Media Director at Allbirds, and Matt Marconi, Influencer Manager at Nutrabolt, on how they determine which creator to work with and how to leverage their unique space in their creator mix.
How to Scale Your Program: 0 to 100 Part 2
Starting an influencer program is the first step to getting closer to your audience and genuinely leveraging the power of creators authentically. Scaling that program creates a flywheel effect that impacts a brand's entire marketing strategy. During this session, we will take a sneak peek at the second part of our 0 to 100 series with Ethan Frame, Director of Brand & Special Projects at Cuts Clothing. And will dive into what happens after you start working with creators and share insights on scaling your program to the next level.
SKIMS: Growing an iconic brand through creator relationships
There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships. In our AUTHENTIC 2022 keynote, hear GRIN CEO Brandon Brown and SKIMS CEO Jens Grede discuss how SKIMS has remained top of mind for consumers and become one of today’s most enduring iconic brands.
Closing Remarks and Contest Winners
Session description coming soon!